
In the real world, art sales don’t fail because people don’t care.
They fail because the buying moment passes.
Between “I love this” and “I’ll look you up later”, intent quietly disappears.
PickArt Indie is built to close that gap and capture the moment when someone is ready to buy.
Someone loves your piece at a café
They ask the barista about it
“I think the artist has an Instagram… or a website?”
They mean to look you up later
They never do
Interest fades. Life resumes. The sale is lost.
Someone loves your piece at a café
They scan the QR label next to it
They see the story, details, and price
They buy in two taps (Apple Pay, Google Pay, card)
You wake up to a sale notification
No follow-ups. No chasing. No awkward conversations.
PickArt Indie turns immediate interest into immediate action.
PickArt Indie brings the same real-world sales engine we use in our curated exhibitions directly to your own walls.
It lets your artwork sell itself even when you’re not there. A simple QR label next to the piece opens a clean, elegant artwork page with a built-in checkout.
No gallery. No staff training. No explaining how to buy.

To register for PickArt Indie, you will only be asked basic personal information. Once you are ready to sell, we will ask you to accept our terms and conditions and create an account with our payment processing partner, Stripe. Your Stripe account will be immediately linked to your PickArt account and will allow us to share the artwork revenue with you immediately.

Add your artwork to PickArt Indie with images, descriptions, and the price that you choose. You control how it’s presented and what’s included (Frame? Delivery? Up to you!)

Download a smart QR label that links directly to your artwork’s page. You can print it yourself or use our templates for a polished, gallery-style presentation. Behind the label, viewers can discover more about the artwork and buy it with 0 friction (Apple Pay and more). A lot that a traditional label could never do!

Hang your artwork anywhere you’ve arranged to exhibit — a café, restaurant, shop, art fair, or studio. Place the label next to it.

Guests scan the code, learn more, and purchase the piece instantly via secure checkout. They can either take it home on the spot or arrange delivery based on your terms.

Once the sale is complete, your share of the payment is transferred directly to you via Stripe. No follow-ups, no admin, no delays.
You control the art. We handle the sale.
You choose where and how to show your work. Indie doesn’t curate or place art for you.
Delivery or pickup is arranged directly between you and the buyer, based on the terms you set.
No subscriptions. No setup fees. No monthly charges.
Once a buyer checks out, your share is sent directly to your bank via Stripe.
Looking for curated placements we arrange for you?
→ See Consigning with PickArt.
Want to compare both models side by side?
→ View the comparison.